Catherine Ryan Hyde Catherine Ryan Hyde is the author of more than 25 published and forthcoming books, including the bestselling When I found You, Pay It Forward, Don't Let Me Go, and Take Me With You.


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In Search of Viral-ity

Catherine Ryan Hyde

Familiar with Internet references to something "going viral"?  Here's hoping it's healthier than it sounds.

All I seem to have figured out for sure about viral-ness is that it happens to other people.  People with truly bizarre YouTube videos.  Celebrity stuff.  But today I decided to play a game to see how viral I can get a video to go.  I figure it's like changing the world.  You set out to change it a lot, but maybe miss the mark and change it a little.  But that's still good, right?  Small change is better than no change at all.

The video is the Love in the Present Tense video excerpt.  It's a book trailer that was made for me by a nice guy named David Alonzo of Wide Angle Studios.  He knew I couldn't afford a professional book trailer, so he just made one for me anyway.  Something like Paying It Forward, me!  So I want to try it with this one, because it's less self-serving.  I want more people to see not only what he can do professionally, but what he's like as a person.  It's not just anybody who gives you a thing like this as a gift.

It isn't brand new.  He finished it late last year, I put it out on YouTube...and a few hundred people have viewed it.  I'm not sure why it hit me today that I can do better. 

So...will you play this game with me?  I can't do it without you.  If you're on Facebook, will you post a link to the video on Facebook?  If you Twitter, will you tweet it, and ask others to retweet it?  Or send a link to some of your friends who like books?  Or, if you have a book blog, will you link from your blog?

And I'm not asking you to do all the work, either.  If you do something "big"...for example, if you have a website or book blog, and you're willing to embed the video for a reasonable time (3 months?  6 months?) I'll send you a signed hardcover of the book as a thank-you.  If you don't have a web site or a blog, other "big" great ideas to spread the word are also open to reward.

Thank you.  Thank you.  Thank you.

Here's the link: